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I love marketing and business.

You can check out my credentials here or connect with me on LinkedIn.

Photo of Jen Cadger Director of Belter Marketing

What can you expect working with me?

  • clarity and strategic direction 

  • a tailored, realistic and achievable marketing approach 

  • guidance on the best marketing options, tools and processes

  • encouragement, accountability and action 

  • genuine interest, enthusiasm and support for you and your business!

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Which leaves you...

  • less overwhelmed

  • more confident

  • in control of your marketing

  • achieving greater impact and better results!

Alongside my love for marketing and business, I’ve got a husband, two kids and a dog to juggle! They’re my biggest ‘whys’ for Belter Marketing. I wanted to create a business on my own terms, enabling greater balance and flexibility between work and family life. 

My marketing and business credentials…

  • 10 years in financial services working in marketing roles for Lloyds Banking Group, AEGON and Royal London 

  • Professional Postgraduate Diploma in Marketing (2008)

  • Chartered Marketer (2010 onwards)

  • Buying and running a franchise for 5 years, which I sold as a going concern in 2017 (during a recession!)

  • Teaching on the Chartered Institute of Marketing (CIM) professional diploma courses and lecturing in marketing and business management for a number of further and higher education providers 

  • Setting up Belter Marketing in 2020 (during Covid!) and supporting 50+ businesses with their marketing

  • Co-founding Edinburgh Marketing Collective in 2024 (find out more here)

  • Institute of Leadership and Management (ILM) qualification in business coaching and mentoring (2024)

  • Member of the European Mentoring and Coaching Council (EMCC)

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