You may have already noticed that marketing is a vast and varied subject that’s constantly evolving.

 

They’re some of the reasons I love marketing but it does mean one marketer is unable to do everything.

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Marketing strategy, planning and content are my super powers! But what does that mean for you?

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Services

Here's a list of the most common marketing services I provide for my clients.

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• Strategy session - a 2hr 1:1 session on Zoom (or face-to-face, if Edinburgh based) to review and audit your existing marketing and give recommendations or top priorities. We can also dig deeper into specific areas of your marketing that may be challenging e.g. identifying your ideal customer, developing your marketing content or crafting your key messages.

 

• Strategy report - a summary of the key findings and recommendations from strategy session(s) for future reference and guidance. Reports can also be provided for specific market research or feasibility studies.

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• Marketing plan - a 3 month plan detailing your marketing goals and objectives with a breakdown of the steps needed, timescales, costs and responsibilities (as appropriate). Plans can also be developed for specific campaigns or projects.

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• Campaign development and planning - when you want to step your marketing up a gear or have business developments you want to leverage e.g. a new service, event, masterclass or award win. It's more than part of your marketing plan - it requires a marketing campaign in it's own right!

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• Recruitment and onboarding support - when your business is growing and you'd like to recruit marketing staff but need help with job descriptions, interviews and tasks and supporting junior marketers settling into a new role.

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• Training/coaching session - for existing staff that may be taking on new marketing responsibilities and need some marketing support. Sessions can be delivered 1:1 or to a team and may focus on some of the tactical marketing mentioned below.

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• Implementation (tactical marketing) - support with marketing technology (specifically Linked In, Canva and Mailerlite), copywriting and email marketing. Implementation of marketing plans as part of a retained client package.   

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Fees

I offer a range of packaged, bespoke and retained client options, depending on a client's needs and budget. As a guide, these are based around a daily rate of £350. If you'd like a copy of the latest service brochure and fees, to chat about marketing your business effectively (and to see if we're a good fit to work together), please call 07739 898 447 or email jen@beltermarketing.com.

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