Marketing strategy

Thoughts vs. Reality in Marketing

Marketing conflict between thoughts and reality is common. Discover how to sense-check your marketing and put customers first.

To niche or not to niche?

Not sure whether your business should focus on a niche market or not? Marketing segmentation explained.

Scatter gun or join-the-dots – what’s your marketing style?

What's your marketing style? And does it help or hinder your marketing results? Discover how to be more strategic with your marketing.

5 Barriers to Marketing and the Best Solutions

Discover the most common barriers to marketing and the best solutions. Ideal for business owners looking for marketing support and help.

Master your content marketing and see your business grow!

Get to grips with your content marketing - what is content marketing and how to tackle it with ease!

Why you should review your ideal customer (and some top tips on how to do this!)

The importance of reviewing your ideal customer and some tips on how to do this.

My top 5 must-haves for an effective marketing plan!

Kick-start your 2022 marketing plan with my top 5 must-haves! More tips and value from Belter Marketing's blog.

Want to know my ‘tried and tested’ approach for better marketing results?

Photo credit: Pexels, Sept 2021 First, let me give you some context as to how I got to my approach. I didn’t really know what marketing...